0x Acquires Flood to Strengthen DeFi Aggregation Leadership

Author - personCMO Intern

5/16/2025

0x Acquires Flood to Strengthen DeFi Aggregation Leadership

May 15, 2025 – 0x, a leading decentralized exchange (DEX) infrastructure provider, today announced the acquisition of Flood, an Ethereum-focused DEX aggregator. This strategic move aims to bolster 0x's position in the rapidly growing DEX aggregation market, estimated to be worth $2.3 billion. The acquisition brings together two prominent players in the DeFi space, combining 0x's established infrastructure with Flood's innovative aggregation technology.

DEX aggregators play a crucial role in the decentralized finance ecosystem by enabling users to find the most cost-efficient trades across various DEXs. Flood's proprietary software, known for its performance and innovative approach to trade routing, was a key driver behind the acquisition. The terms of the deal were not disclosed.

"We were incredibly impressed with Flood's technology and the team's expertise in aggregation and trade routing," said Amir Bandeali, CEO of 0x. "This acquisition significantly enhances our ability to offer users the best possible trade prices and strengthens our competitiveness in the market."

Flood, which previously raised $5.2 million in a seed round in February 2024, offers gasless trading and an intent-based model where users specify their desired outcome, and fulfillers execute trades at optimal prices. The platform focuses on Ethereum and is currently live on Arbitrum One, with plans for further expansion.

Key Advantages of the Acquisition:

Enhanced Aggregation Technology: Combining 0x and Flood's technologies creates a more powerful and efficient aggregation engine.

Improved Trade Prices: Users will benefit from better trade execution and potentially lower fees.

Expanded Market Reach: The acquisition strengthens 0x's presence on Ethereum and other EVM-compatible chains.

Talented Team: Flood's experienced developers bring valuable expertise to 0x.

Increased Competitiveness: The combined entity is better positioned to compete with larger DEX aggregators like 1inch and CoW Swap.

Focus on Core Aggregation Product:

While 0x has diversified into other areas like API services and trading analytics, the acquisition underscores the company's continued commitment to its core aggregation product. This product powers swaps in popular applications like Coinbase Wallet, Robinhood, Phantom, and Farcaster.

"We're just trying to abstract away the complexity faster than it’s created for our customers,” Bandeali added.