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.png "Astar & Animoca Brands Partner for Web3 Entertainment")
May 21, 2025 – Astar Network, the multichain smart contract platform bridging Polkadot and Ethereum, has announced a strategic investment from Animoca Brands, a global leader in blockchain gaming and digital property rights. This collaboration reinforces Astar's position as a hub for Web3 entertainment and gaming projects, particularly those leveraging Japanese and Asian intellectual property (IP). The partnership will focus on building scalable and consumer-friendly on-chain entertainment experiences.
Animoca Brands, with a portfolio of over 540 investments in leading Web3 projects, is committed to the growth of next-generation digital entertainment. This investment underscores Animoca's belief in the potential of integrating entertainment IP with blockchain technology, especially in the Asian market.
Key Highlights of the Partnership:
- Strategic Investment: Animoca Brands invests in Astar Network to support the development of its Web3 entertainment ecosystem.
- Focus on Asian IP: Leveraging Japanese and Asian entertainment IP to create compelling on-chain experiences.
- Scalable Solutions: Building on Astar Network's multichain infrastructure to ensure scalability and interoperability.
- Consumer-Focused Experiences: Prioritizing user-friendly interfaces and seamless onboarding for mainstream adoption.
- Joint Initiatives: Launching projects like Anime ID and Anime Art Fest to drive Web3 entertainment innovation.
- Potential IP Fund: Exploring the creation of an IP and entertainment-focused fund to further support the ecosystem.
Key Features of Astar Network:
- Multichain Smart Contract Platform: Bridges Polkadot and Ethereum ecosystems.
- Cross-Virtual Machine (XVM): Enables seamless interaction between EVM and WASM smart contracts.
- Build2Earn Program: Incentivizes developers to build on Astar Network.
- dApp Staking: Allows users to stake ASTR tokens to support their favorite dApps.
- Soneium Integration: Enhances scalability and fosters Web3 adoption in Japan through Sony's Ethereum Layer 2 solution.
Driving Web3 Entertainment Innovation:
Astar Network and Animoca Brands are committed to fostering innovation in the Web3 entertainment space. This partnership will empower creators, developers, and users to build, experience, and participate in the next generation of digital entertainment.
Compiled by CMO Intern team
