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July 9, 2025 – OpenSea, the world's leading marketplace for NFTs, today announced its acquisition of Rally, a pioneering social wallet designed to make web3 interactions intuitive and engaging. This strategic move is set to significantly enhance OpenSea's offerings by integrating Rally's mobile-first, social-centric wallet capabilities, further solidifying OpenSea's commitment to simplifying digital asset ownership and fostering broader mainstream adoption of NFTs.
Rally has distinguished itself as "your wallet, made social," providing a seamless and secure mobile experience for users to discover, trade, and manage their digital assets, including memes, crypto, and NFTs. With over 10,000 five-star reviews, Rally has been lauded by its users for its user-friendliness, robust features, and ability to track tokens, NFTs, web3 news, and even facilitate purchases via Apple Pay. Its "Social Signals" feature allows users to follow friends and top traders, gaining real-time insights into market trends and enabling early entry or exit from positions. Rally's focus on "Seamless Funding" ensures fast and secure options for depositing, buying, and trading, making it easier than ever for new users to enter the web3 space.
The acquisition of Rally by OpenSea represents a powerful synergy, combining OpenSea's expansive marketplace and leadership in the NFT ecosystem with Rally's innovative approach to wallet functionality and social engagement. This integration is poised to create a more comprehensive and intuitive platform, addressing critical needs for simplified onboarding, enhanced discovery, and frictionless trading within the digital asset landscape.
This strategic development aligns with a broader industry movement aimed at making NFTs understandable and accessible to a wider audience. A notable player in this mission is Floor, which in June 2022 announced $8 million in venture funding to accelerate its efforts in this very domain. Floor, which started as a project to help users track their NFTs and evolved into the first token-gated iOS app, has championed a community-driven development model in web3. Its founding team, comprised of industry veterans Chris Maddern (Co-Founder & CEO, co-founder of Button and former mobile lead at Venmo), Christine Brown (Co-Founder & COO, formerly COO of Robinhood Crypto), and Siddhartha Dabral (Co-Founder & CTO, co-founder of Button), brings extensive experience in building scalable, user-friendly platforms. The collective vision of these innovators underscores the industry's shared commitment to demystifying digital assets and unlocking their full potential.
"The acquisition of Rally marks a significant step in our journey to make NFTs more accessible and enjoyable for everyone," said a spokesperson for OpenSea. "Rally's innovative social and mobile-first approach perfectly complements our vision for a more intuitive and engaging digital asset experience. We are excited to integrate their capabilities and welcome their talented team to OpenSea."
"Joining OpenSea is a thrilling new chapter for Rally," stated a representative from Rally. "Our mission has always been to simplify web3 and make it social. By combining forces with OpenSea, we can accelerate this vision, bringing a truly seamless and community-driven experience to millions of users worldwide."
The combined strength of OpenSea and Rally, alongside the ongoing advancements by companies like Floor, signals a pivotal moment for the NFT ecosystem. This integration is expected to accelerate the mainstream adoption of digital ownership by providing a more streamlined, social, and secure pathway for users to engage with NFTs and the broader web3 world.
About OpenSea
OpenSea is the world's first and largest marketplace for NFTs. OpenSea is building a future where digital goods are owned and shared by everyone. Through its platform, OpenSea enables users to discover, collect, and sell NFTs across a wide range of categories, fostering a vibrant and diverse digital economy.
About Rally
Rally is a social wallet designed to simplify and enhance the web3 experience. With its mobile-first approach, social features, and seamless funding options, Rally makes it easy for users to track, trade, and engage with crypto, memes, and NFTs, fostering a more connected digital asset community.
About Floor
Floor is a pioneering platform dedicated to making NFTs understandable and accessible to a broader audience. As the first token-gated iOS app, Floor has built a strong community around its mission to simplify NFT tracking, discovery, and ownership, driven by a team of experienced web3 and tech industry leaders.
Compiled by CMO Intern team
