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March 14, 2025 – PlaysOut, a pioneering multi-engine compatible mini-game platform, today announced the successful closure of a $7 million seed funding round, propelling its valuation to $70 million. This significant investment underscores strong investor confidence in PlaysOut’s disruptive vision to redefine mini-game integration and monetization within super apps across global ecosystems, bridging the gap between Web2 and Web3 gaming.
The seed round was spearheaded by prominent investors including OKX Ventures, KBW Ventures (founded by HRH Prince Khaled bin Alwaleed of Saudi Arabia), and Kenetic Capital. Strategic participation also came from Pacific Century Group (led by Richard Li), Gam3Girl Ventures, Oak Grove Ventures, Aptos, Ankaa, Kestrel0x1, Venture Souq, Yugana Labs, Sentor Investments, Longling Capital, and a consortium of angel investors. This capital injection positions PlaysOut to dominate the rapidly expanding $6-10 billion mini-game market, offering scalable solutions that maximize user engagement and revenue potential for super apps worldwide.
"Mini-games are rapidly shaping the future of digital engagement, and PlaysOut is at the forefront of this transformation," stated a spokesperson for PlaysOut. "This funding milestone is a powerful validation of our platform's potential to empower super apps with seamless mini-game integration, creating new revenue streams and driving unparalleled user retention. We are building the 'Steam for mini-games,' a comprehensive catalog that spans both Web2 and Web3, making game discovery and play effortless for millions."
PlaysOut’s Vision: Leading the Mini-Game Revolution
PlaysOut is set to revolutionize how users interact with super apps by enabling the effortless discovery and play of an extensive library of mini-games. Operating through a standalone, "Steam-like" platform—akin to "Amazon-like on-demand" access or a "Game Catalog like Netflix"—PlaysOut offers multi-engine compatibility and a robust suite of SDK tools. This allows for rapid integration into high-traffic applications, empowering brands to capitalize on the booming mini-game market.
A core tenet of PlaysOut’s strategy is its ability to bridge the divide between Web2 and Web3 gaming. The platform empowers developers to unlock innovative monetization models by building assets on-chain, exploring token-based incentives, NFT integrations, and blockchain-powered economies, thus ushering in a hybrid ecosystem that merges traditional gaming with the decentralized future.
Strategic Positioning and Competitive Edge:
PlaysOut's competitive advantage is built upon several robust technical capabilities and a clear strategic vision:
- Multi-Engine Compatibility: Seamless integration with frameworks like WeChat’s publishing framework, providing instant scalability across various game engines and ecosystems.
- Embedded Traffic Integration: A full suite of SDK tools facilitates developer access and frictionless integration into super apps with high user traffic, accelerating game adoption and monetization.
- Web2-Web3 Bridge: Offering Web2 games a pathway to Web3 monetization models, including token rewards and NFTs, creating a synergistic environment for both traditional and decentralized gaming.
As major platforms such as LinkedIn, Meta, WeChat, Telegram, The New York Times, and Netflix continue to invest heavily in gaming to enhance user engagement, PlaysOut provides a unique framework for brands to integrate gaming into their ecosystems, offering new avenues for audience interaction and data-driven insights.
Global Traction and Strategic Partnerships:
PlaysOut's momentum is further amplified by a growing network of global partners and collaborators. The platform benefits from a strategic partnership with Tencent Cloud, leveraging world-class infrastructure for scalable growth. With over 200 mini-game developers contributing to its rapidly expanding game catalog, PlaysOut is fostering a vibrant community of creators.
The platform is also extending its Web3 ecosystem through collaborations with leading entities including OKX, Aptos, Movement KAIA, TON, Avalanche, and Solana, enhancing PlaysOut’s blockchain capabilities. Additionally, strategic partnerships in Web2 traffic dominance with major platforms across sectors like telecom, food delivery, ticketing, and global ride-hailing services further bolster its reach and influence.
Key Products Driving the Future of Gaming:
- Mini-Game Platform: PlaysOut is positioning itself as the "Steam for mini-games," delivering both Web2 and Web3 games to global audiences through an intuitive and accessible interface.
- Embedded SDK: A powerful tool designed for seamless mini-game integration into high-traffic super apps, enabling innovative new revenue and engagement opportunities for brands.
With a test version slated for launch in the coming weeks, PlaysOut is poised to reshape the mini-game ecosystem and ignite a new wave of user engagement across super apps. As the global mini-game market continues its rapid expansion, PlaysOut stands at the forefront, ready to capture a commanding share of the industry. This funding round will significantly support PlaysOut’s ongoing efforts to advance its platform, fostering deeper collaborations with brands, developers, and industry stakeholders.
About PlaysOut:
PlaysOut is a global force in mini-game programs, built on multi-engine technology and seamlessly aligned with leading mini-program frameworks. By integrating thousands of mini-games into super apps across a multi-billion dollar market, PlaysOut redefines digital interaction and retention. Its advanced SDK and embedded traffic integration empower developers to launch high-quality mini-games effortlessly, unlocking new revenue streams and supercharging engagement across app environments. With a "Steam-like" platform that bridges Web2 and Web3, PlaysOut fuses traditional gaming with token-based monetization to elevate gaming experiences. Strategic alliances with Tencent Cloud, over 200 top-tier developers, and leading Web3 ecosystems solidify its competitive edge. PlaysOut isn’t just simplifying integration for super apps—it’s setting a bold new standard in secure, user-driven content and reshaping the future of interactive entertainment.
Compiled by CMO Intern team
