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August 5, 2025 – Verb Technology Company, Inc. (NASDAQ: VERB), a leader in social commerce, social telehealth, and social crowdfunding, today announced a transformative strategic pivot that will see the company rebrand as TON Strategy Co. This monumental shift is underpinned by a $558 million Private Investment in Public Equity (PIPE) deal, positioning the company as the first publicly traded treasury reserve vehicle for Toncoin (TON), the native cryptocurrency of Telegram’s rapidly expanding blockchain ecosystem.
Following the announcement, Verb Technology Company’s stock experienced an extraordinary surge, skyrocketing more than 200% intraday to a high of $29.33 before settling around $27.00. This dramatic market reaction reflects overwhelming investor enthusiasm for the company’s bold move into the digital asset space and its strategic alignment with the Telegram ecosystem. The PIPE offering included approximately 58.7 million shares and pre-funded warrants, priced at $9.51 per share.
The proceeds from this substantial capital raise will be strategically deployed to acquire and stake Toncoin (TON) as TON Strategy Co.’s primary treasury asset. This innovative approach aims to capitalize on the burgeoning institutional interest in blockchain-native reserves and the long-term growth potential of the TON network.
“This pivot marks a pivotal moment for our company and for the broader digital asset landscape,” stated a representative from Verb Technology Company. “By becoming TON Strategy Co., we are not just rebranding; we are fundamentally transforming our business model to align with the future of digital finance and the immense potential of the Telegram ecosystem. Our goal is to provide public market investors with direct exposure to Toncoin, a key asset powering one of the world’s largest and most engaged communities.”
The $558 million deal saw significant participation from investors with direct ties to Toncoin and the Telegram ecosystem, signaling a highly coordinated strategy to introduce TON to public markets. Kingsway Capital led the round, with its CEO, Manuel Stotz, who also serves as President of the TON Foundation, set to assume the role of Executive Chairman of the rebranded TON Strategy Co.
Manuel Stotz commented on the strategic importance of this move: “Telegram is the preferred messenger for the growing global crypto community, and $TON is the currency that powers the Telegram ecosystem. Permanent capital vehicles are particularly suitable for long-term holdings of $TON, which not only has the potential to compound in value but also offers staking yield. We believe TON Strategy Co. will offer a unique and compelling investment opportunity for those seeking exposure to this powerful digital asset.”
Further strengthening the strategic alignment, other notable investors in the PIPE deal include Blockchain.com, whose CEO Peter Smith will join TON Strategy Co. as a special adviser, and Vy Capital, a long-time backer of Telegram. Additional participants like Animoca Brands and The Open Platform (TOP) have established direct partnerships with the TON Foundation, focusing on gaming, tokenized assets, and Telegram-integrated Mini Apps.
This strategic transformation by Verb Technology Company follows a growing trend of publicly traded companies diversifying their treasury assets to include altcoins beyond Bitcoin, reflecting a broader institutional embrace of the digital asset class.
While Verb Technology Company has built a strong foundation through its innovative platforms like MARKET.live (livestream social commerce), Go Fund Yourself (interactive investing), and Vanity Prescribed (telehealth for prescription beauty medications), the strategic shift to TON Strategy Co. represents a focused commitment to the rapidly expanding blockchain and cryptocurrency sector.
About TON Strategy Co. (formerly Verb Technology Company, Inc.):
TON Strategy Co., formerly known as Verb Technology Company, Inc., is pioneering the integration of public markets with the digital asset economy. As the first publicly traded treasury reserve vehicle for Toncoin (TON), the company’s mission is to acquire and stake TON as its primary treasury asset, offering investors a unique opportunity to gain exposure to the native cryptocurrency of the Telegram blockchain ecosystem. Leveraging strategic partnerships within the TON and Telegram communities, TON Strategy Co. is positioned to capitalize on the growing institutional interest in blockchain-native reserves.Compiled by CMO Intern team
